"Mr. Smith exemplifies the caring, generous and forward-thinking individual who represents what we would want as our Yuma County Citizen of the Year," wrote Helen Coffeen in her nomination letter. He's not Victor Smith the actor, though Smith's Yuma agricultural company was once the focus of a Larry King documentary on promoting children's nutrition; and in 2006, Smith appeared on NBC's "Dateline" to defend the nation's leafy-green industry after an illness breakout.
YUMA, AZ - JV Smith Companies has taken a different, more personal approach to social media to show people the behind-the-scenes of the industry.
With more consumers wanting to know more about food production, from field to table, the company has asked its planters, tractor drivers, irrigators, harvesters, office staff... the entire team to share their insights through stories, photographs, and videos.
YUMA, AZ - JV Smith Companies is dedicated to enriching the lives of not only its employees, but its employees' families. Vic Smith, CEO of JV Smith Companies and Founder of the Smith Family Foundation, believes strongly in education and helping those who work so hard for the company.
Certain foods are linked to not only increased happiness, but greater “eudaemonic” well-being, feelings of engagement, creativity, meaning, and purpose in life.
A group of around 20 agriculture professionals in town for the Southwest Ag Summit were taken on a tour of farming-related sites around Yuma County Friday morning, in a twist on the agritourism jaunts that are a popular feature of the area's winter and spring travel season.
Yuma, Arizona - 40 Yuma, Ariz., field workers were treated to a surprise breakfast, a $50 gift card and a trip to the local Target store on January 20, 2016 thanks to the Labor of Love program and its weekly sponsor, JV Smith Companies. Vic Smith, CEO and owner of JV Smith Companies, was thrilled with the surprise as were local Target shoppers who witnessed the event as it unfolded.
Nestled between the Gabilan and Santa Lucia mountain ranges in Central California is a 90-mile stretch of land that produces strawberries, lettuce, tomatoes, spinach, broccoli, and wine grapes by the ton. As a major producer of fruits and vegetables, the Salinas Valley has come under increasing scrutiny for the large amount of food that goes to waste.
Workers at JV Farms, right here in Yuma, are harvesting romaine lettuce from the local fields. This batch, is set to head out to store shelves all over the United States, and even parts of Canada - before and after Thanksgiving.
From drones mapping tens of thousands of acres to a personal in-home eco-system, technology advances for the agriculture industry were celebrated at The AgTech Summit, held in Salinas, CA, July 8, as part of the Forbes Reinventing America series. Western Growers was a major sponsor of the event.
Vic Smith, President and CEO of JV Smith Companies, isn't one for robbing trains and running from the law, but his quick wit and cunning have nonetheless landed him smack dab in the middle of a wild ride through produce. It may not have been without its bumps along the way, but this produce aficionado has always had a taste for adventure and the sense to tackle the world head-on under the guise of the infamous Butch Cassidy... or so he likes to say.