Fresh Innovations was founded in 2001 as the marketing and sales arm for the products grown by El Toro, a leading agricultural company known for its commitment to high-quality produce. With a focus on expanding the reach of El Toro’s offerings, Fresh Innovations was created to bring these fresh products to market through strategic sales, distribution, and customer relationship management. Over the years, the company has become a trusted partner for retailers and food service providers looking for premium produce.